The colossal U ad campaign struck me when I first saw it. In my head I was thinking as to how offensive and weird it is to have something like that. I thought that no university would use that as an actual ad campaign, so I thought it must be to intrigue people and visit their website. Turns out I was right. When I visited the website, I saw that it was an ad campaign to intrigue people and the real university "Algoma University" is the polar opposite and would actually take the time to reach out to their students.

I thought that it was an effective campaign. It was very witty and sly. When a person in their right mind sees the Colossal U ad they would think if it's actually like that and research about it. It's a good way to reach out to many people as much as possible. The ads were also all over TTC and almost everyone sees these ads.

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